Proof

Selected
Work

20 years of arriving early to industries before they had a name. Here's what that looks like in practice.

Case Studies
Content Strategy
Broadcast Innovation Studio
A creative agency needed to evolve from project-based production to a strategic content partner model. Repositioned the company's value proposition, built a repeatable content format system, and developed SEO/discoverability strategy that expanded their addressable market.
Repositioned from vendor to strategic partner. New revenue model. Content system generating compounding organic growth.
Competitive Strategy
Venue Technology
A large-scale venue technology company facing competitive threat from creative services agencies expanding into their territory. Conducted competitive intelligence analysis, identified defensible positions, and developed a strategy to turn the threat into a revenue opportunity through creative services arbitrage.
Threat converted to revenue opportunity. Three standalone business concepts developed. Partnership architecture designed.
Brand Positioning
Performance Nutrition
A performance nutrition brand entering a crowded category needed to find its behavioral wedge. Identified the identity shift happening in the consumer base, mapped the gap between how the category talked and how the consumer thought, and built a positioning framework that made the brand feel inevitable.
Market entry position that differentiated from 50+ competitors. Consumer behavior identified before category recognized the shift.
Gaming & Esports
Professional Esports
Built the business infrastructure for professional esports before the category had established economics. Developed revenue models, partnership frameworks, broadcast strategies, and organizational structures that became templates for the industry.
Category-defining infrastructure. Models adopted across the industry. Multi-year sustained growth trajectory.
What They Say

"Ryan consistently sees around corners. Strategy, trends, timing. He's operating two to five years ahead of where most people are."

TJ Walker
Founder, Boombox

"He goes deep on research and then figures out how to make it land with an exec team. Both halves matter, and most people can only do one."

Jon Campbell
VP, MillerKnoll Seating and Gaming

"Some strategists help you see the crash coming. Ryan stops it before it starts."

Brent Koning
Global Head of Gaming, Dentsu

"Ryan understood the performance nutrition consumer better than most people inside the category. He identified where behavior was already shifting and helped us position ahead of it."

Sundance DiGiovanni
Co-Founder, CTRL

Your turn.

If you're sitting on something that doesn't fit into one category, let's find the position that wins.

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