High Concept Advisory

THE
Decision
BRIEF

A 10-day strategic engagement for founders and operators sitting on a decision they can't make alone.

Duration 10 Days
Investment $10,000 Flat
Deliverable One Decision, Resolved
Availability
2 of 4 remaining
The Process
01
Diagnosis
Day 1
90-minute kickoff. Align on the decision, map the stakeholders, identify what's been tried and why it stalled.
Days 2-4
Immersion. Ryan reviews docs, data, competitive landscape, and internal dynamics. 2-3 additional stakeholder calls as needed.
Day 5
Interim check-in. Alignment on the emerging frame. Not the answer yet. The question you should have been asking.
02
Delivery
Days 6-9
The Brief. A concise, opinionated document that frames the decision, presents 2-3 options with honest trade-offs, and delivers a clear recommendation.
Day 10
60-minute presentation. Walk the team through the brief. Pressure-test the recommendation. Align on next steps.
+7 Days
Follow-up window. Post-delivery access for questions and refinement as the team moves into execution.
What You Get

NOT A DECK.
A STRATEGIC Instrument.

01

The Decision Brief

A 5-10 page strategic document built to unlock action. Not a report. Not a deck. Delivered in 10 days.

02

A Clear Recommendation

With the reasoning visible. Not a menu of options with no point of view.

03

An Honest Assessment

What the decision costs, what it risks, and what it's costing you every month you keep circling.

04

Presentation + Follow-Up

A 60-minute session to align the team, plus a 7-day window for implementation questions.

High Concept Advisory
The Decision Brief
Prepared for [Client] // May 2026
Contents
I. Decision Context 02
II. Stakeholder Map 04
III. Options Analysis 06
IV. Risk Assessment 09
V. Recommendation 11
Confidential

What's Inside

Every Decision Brief is built from scratch for a single decision. No templates. No recycled frameworks. Here's what yours will contain:

  • Decision context and the forces keeping it stuck
  • Stakeholder map with competing incentives surfaced
  • 2-3 options with honest trade-offs, not a menu
  • Risk assessment for each path, including inaction
  • A clear recommendation with visible reasoning
  • Implementation sequencing for the first 30 days
Before We Talk About the Engagement

THE COST
OF Circling

Every unmade decision has a monthly cost. It shows up as misdirected engineering hours, unfocused marketing spend, team misalignment, missed market windows, or the opportunity cost of building the wrong thing while the right thing waits.

//

Misdirected Resources

Teams building features for a business model nobody has committed to.

//

Fuzzy Narratives

Fundraise decks, sales pitches, and team alignment all suffer when the core question is unresolved.

//

Missed Windows

Competitive moves, market shifts, and partnership opportunities don't wait for internal alignment.

//

Opportunity Cost

Every month of indecision is a month the right move isn't compounding.

If the cost of the engagement is higher than the cost of inaction, this isn't the right fit. If it's lower, the ROI resolves itself before the brief is even delivered.
Who This Is For

YOU ALREADY KNOW
THE Decision EXISTS

01

Founders who've outgrown the agency model and need a strategic partner for a specific inflection point.

02

Operators sitting on a decision that touches product, brand, and go-to-market simultaneously.

03

Executive teams where the next move isn't a marketing problem or a product problem. It's both, plus a window that won't stay open.

04

Anyone whose internal team is too close to the problem to see it clearly.

Signal

WHAT PEOPLE Say

He goes deep on research and then figures out how to make it land with an exec team. Both halves matter, and most people can only do one.
Jon CampbellVP, MillerKnoll Seating & Gaming
Some strategists help you see the crash coming. Ryan stops it before it starts.
Brent KoningGlobal Head of Gaming, Dentsu
Before anything starts, we'll have a brief conversation to confirm this is the right engagement. If it's not the right fit, I'll tell you. No fee, no pitch.
The Investment

ONE Decision.
ONE FEE.

$10,000
Flat Fee
  • 50% on engagement. 50% on delivery.
  • No hourly billing. No scope creep.
  • One decision, one fee, one outcome.
  • Designed to be approved by one person with budget authority.
  • Four per quarter. When slots are full, they're full.
What This Is Not

Not a Retainer

A 10-day sprint with a defined endpoint. Many Decision Brief clients convert to ongoing advisory, but that's earned, not assumed.

Not a Workshop

No facilitation theater. Ryan does the strategic work between sessions, not during them.

Not a Deck Factory

The deliverable is a decision framework, not a presentation to forward up the chain.

Ryan Fitzpatrick

Ryan Fitzpatrick

15 years advising founders and executive teams on product, brand, and go-to-market strategy. Previously led strategy at Vindex and ESL/FACEIT. Built brands and experiences for Red Bull, Activision, Disney, Airbnb, and YouTube.

Red Bull Activision Disney Airbnb YouTube

START THE Conversation

Tell me what you're sitting on. If it's the right fit, we'll quantify the cost of circling together before anything starts.

Received. I'll be in touch within 48 hours to set up an initial conversation.